Coffee Hub – Screens

From our research, we've pinpointed some aspects of the product:
- This is a curating service;
- This is about trying something new and learning from it;
- This is much more about the experience, rather than simply acquiring a premium product;
- Coffee experiences connect people.
I've got inspired by the community aspect of this – and also by Barcelona's (the team) slogan! That's why our slogan is "Not a club, a community", to give this idea that this is not merely a subscription service, but an experience to make friends.
Our must-haves include pages like About and Coffee of the Month. This calls for a menu, that's why I chose the upper left corner for that menu icon.
The screen should also have the "Sign up" and "Log in" links right at the top menu.
I chose a bright, beautiful image of a group of friends drinking coffee and having a conversation – I believe this helps send the message of a community.
I decided to use a reassuring tone at the headline, as if we were guessing that's what the user's looking for: quality coffee and someone to discuss it with.
The subheader has a more loving tone, describing a co ortly, emphasizing the social aspect of this experience.
I went with a fun, inviting CTA that matches the headline.

Since we're selling an unique subscription, I've decided to turn this product page into a landing page – of sorts.