Users don't just want an item, they want the complete outfit

Recognizing that our in-store experience often inspires full-look purchases, we aimed to replicate this online.

Our goal was to enable users to easily identify and add every piece of an outfit from a single photo.

Feature breakdown

This feature is strategically placed in a secondary fold of the product page, appearing between the shipping simulation and customer reviews. It’s designed to make every part of a featured outfit accessible.

Users can easily add up to two complementary products shown in the look photo.

Each item from the look displays its title, available color options, and size selections.

Users can select desired pieces via checkboxes, with the primary product on the page automatically pre-selected.