✍️ This project was part of the UX Writing Academy program.

📱 I joined other 5 writers to redesign some areas of the app that could use some improvement.

💡 My team consisted of myself and another writer, Courtney Jonathas, and we were in charge of rethinking the onboarding process.

👀 This study was presented in January 2022.

Goals

• To make SafeUP’s copy clearer and more conversational.
• To make the onboarding median time less than 3.5 minutes.
• To reach a 25% download-to-full-register conversion rate.

Research methods

• Competitor research and analysis
• Conversation mining
• Usability testing

Analysis: user desires

• Safety
• To walk without worrying
• Peace of mind
• Reliability
• Protect women