• I've decided to start this naming the tiers: FREEflow, PROflow and PROflow Premium.
• For the headline, I decided to use an imperative verb to create some urgency. Also, I believe that the sentence conveys the message that the plans are flexible and one of them will fit the user's pocket.
• I decided to highlight some advantages of the paid plans at the subheader.
• I've used a "most popular" stamp at the PROflow table, since the anual discount is bigger than PROflow Premium.
• I've enlisted all the features at the plans – the ones the said plan doesn't have are featured in a brighter gray. I also decided to cut the Clixflow ribbon information out of the main copy, and decided to use a tooltip to indicate that it is mandatory at FREEflow.
• About the unique daily visits and the extra fee for extra visitors, I believe the briefing is a bit confusing 😕 if the user signs up for a FREEflow account, will they be charged for having more than 25K visitors? Will Clixflow even have that user's credit card? If the user is only interested at the free plan, will they give us their card number? I decided to not include this information and check with my team about this issue.
• I decided to use different font sizes for the prices: a smaller one for the monthly fee, and a bigger, colorful one for the anual fee. I've also added the discount stamp so the user sees that this is a good deal.
• For the CTAs, I decided to use simply "begin" at the free plan, and to offer a 14-day free trial for the other two.