I specialize in kind, direct, and conversational content design that genuinely meets user needs. My approach transforms complex concepts into everyday language, crafting clear, engaging, and highly effective user experiences.
This portfolio showcases recent work from Lojas Renner, a leading Brazilian retail company, where I’ve been contributing since 2022. My responsibilities encompass Content Design strategy, collaborating with Product Owners and Product Designers to create intuitive customer journeys, partnering with UX Researchers, establishing and maintaining the company’s content system, and conducting in-depth store visits to enhance the phygital customer experience, among other initiatives.
<aside> 📨 E-mail: [email protected]
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<aside> 👩🏻💻 LinkedIn profile
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🔎 Busca por imagem – Lojas Renner
Image search feature created due to users’ need for a tool that could find an outfit similar to an image reference they would provide.
Challenging copy due to complexity of the feature.
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Full user journey overhaul for the technology platform transition for Lojas Renner’s app and website.
Management of the translation and language localization for the brand’s platform launch in Uruguay.
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A feature that enables users to easily buy different parts of the look the model is wearing at the brand’s pictures.
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♀️ SafeUP – Volunteer internship
Redesigning of the app onboarding experience, featuring conversation mining, user testing and interviews.
Research, writing, mockups and testing for SafeUP, a startup dedicated to women’s safety.
This internship was part of the UX Writing Academy program.
🔧 UX Writing for Oddie (Portuguese)
Created brand’s content style guide
Reviewed all the writing for the worker landing page
Reviewed all the UX writing for the site, for both workers and customers