These are UX Writing exercises I’ve made during the UX Writing Academy course, from May to December 2021.

Throughout this process, I’ve made myself familiar to product design, psychology in UX Writing, voice and tone, content style guides, user journeys, content strategy, UX research and more.

All of those screens were made on Whimsical – that was before I learned how to use Figma for UX Writing. Every exercise has its own rationale, and some of them are written in Portuguese and in English – my UXWA mentor is a Brazilian, and we communicated in our mother tongue for the first exercises.


  1. Ollert: Pop-up exercise
  2. Clixflow: Form Writing exercise
  3. Clixflow: Empty State
  4. EasyB: Notifications
  5. GuerillaBox: Error Messages
  6. Medi App: 404 Page
  7. GrooveVPN: Loading Screens
  8. Pace: User Journey Analysis and Rewrite
  9. Clixflow: Pricing Page
  10. GuerillaBox: Transactional Email