<aside> 💡 With this research, I've tried do answer some questions about the specialty coffee market in Brasília – and to understand what the customer wants. I have used competitive analysis, user surveys, user interviews and an expert interview to determine product personas.
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Deadline:
September 26th, 2021
Stakeholders:
Mariana Mesquita, product owner
Status:
Completed at October 6th, 2021
🎤 User interview – Ciro Mecenas (Portuguese)
🎤 User interview – Felipe Tomaz (Portuguese)
🎤 User interview – Marcos Thomé (Portuguese)
🎤 User interview – Vanessa Montenegro (Portuguese)
🍷 Expert interview – Ariela Lana (Portuguese)
The coffee experience is not only about the drink. It's about socialization, talking to people who have a taste similar to yours, even if you don't know the person you're talking to.